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The time it took to go from #wokeuplikethis (popularized by Beyoncé’s iconic 2014 hit Flawless) to GRWM was a rough span of ten years. Ten years that account for the rise of TikTok and its Gen Z populous dethroning the millennial as the driving force of online production, a pandemic which rendered domestic interiors a site of cultural imagination, and an altogether bleaker, unstable outlook on the world.
GRWM is an acronym for Get Ready With Me, which, when typed into TikTok, yields 22 million videos with hundreds of billions of views, in which almost exclusively women talk into a propped-up phone camera whilst applying 14-step makeup routines. This demystification of beauty in these demonstrations of the amount of labour, money, and skill that goes into a morning routine appears to me (a millennial, raised rather on the #wokeuplikethis ethos) the shocking antithesis to a standard of beauty that was always meant to seem effortless.
In the Kasseler Kunstverein, Tanja Nis-Hansen presents…
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Press Release
The time it took to go from #wokeuplikethis (popularized by Beyoncé’s iconic 2014 hit Flawless) to GRWM was a rough span of ten years. Ten years that account for the rise of TikTok and its Gen Z populous dethroning the millennial as the driving force of online production, a pandemic which rendered domestic interiors a site of cultural imagination, and an altogether bleaker, unstable outlook on the world.
GRWM is an acronym for Get Ready With Me, which, when typed into TikTok, yields 22 million videos with hundreds of billions of views, in which almost exclusively women talk into a propped-up phone camera whilst applying 14-step makeup routines. This demystification of beauty in these demonstrations of the amount of labour, money, and skill that goes into a morning routine appears to me (a millennial, raised rather on the #wokeuplikethis ethos) the shocking antithesis to a standard of beauty that was always meant to seem effortless.
In the Kasseler Kunstverein, Tanja Nis-Hansen presents…
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Guestbook
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