HEIMO ZOBERNIG – this not this / EI ARAKAWA-NASH – Cologne of the Maghreb (Bodyphilia Song)
Galerie Meyer Kainer•May 29, 2026 — Jul 31, 2026
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FAKING THE REAL
Since the 1980s, the ‘anti-essentialist system’ practiced by Heimo Zobernig has functioned as a consistently applied negative dialectic in his art. Within this, Zobernig regularly explores the question of the manipulation of realities.
In untitled (LOVE/HATE) for example, the use of extra-bold Helvetica letters—a font typical of modernism—serves to appropriate and reinterpret Robert Indiana’s painting (LOVE, 1966), for which he had chosen a 19th-century typeface: Clarendon Bold. In 1987, Zobernig’s motif was then politically adopted by the Canadian group General Idea for an ‘Art against Aids’ campaign and adapted into an AIDS emblem.
Since 1986, Heimo Zobernig has been using the sans-serif typeface Helvetica for catalogue and poster designs. Once celebrated as an icon of the Swiss Style, Helvetica increasingly lost its prestige during the 1980s. Among typefaces, it became something like chipboard among furniture woods. Its form appears so neutral that the viewer forgets…
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HEIMO ZOBERNIG – this not this / EI ARAKAWA-NASH – Cologne of the Maghreb (Bodyphilia Song)
Galerie Meyer Kainer•May 29, 2026 — Jul 31, 2026
Press Release
FAKING THE REAL
Since the 1980s, the ‘anti-essentialist system’ practiced by Heimo Zobernig has functioned as a consistently applied negative dialectic in his art. Within this, Zobernig regularly explores the question of the manipulation of realities.
In untitled (LOVE/HATE) for example, the use of extra-bold Helvetica letters—a font typical of modernism—serves to appropriate and reinterpret Robert Indiana’s painting (LOVE, 1966), for which he had chosen a 19th-century typeface: Clarendon Bold. In 1987, Zobernig’s motif was then politically adopted by the Canadian group General Idea for an ‘Art against Aids’ campaign and adapted into an AIDS emblem.
Since 1986, Heimo Zobernig has been using the sans-serif typeface Helvetica for catalogue and poster designs. Once celebrated as an icon of the Swiss Style, Helvetica increasingly lost its prestige during the 1980s. Among typefaces, it became something like chipboard among furniture woods. Its form appears so neutral that the viewer forgets…





























































