Arriba y Adelante
Baró Mallorca•Sep 20, 2025 — Mar 13, 2026
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In 1970, from three post offices in London, Felipe Ehrenberg sent to Mexico 200 hand-painted postcards as small fragments of a visual and political puzzle. With this gesture rooted in mail art, Ehrenberg appropriated the political campaign slogan of Luis Echeverría, “Arriba y adelante” (“Upwards and Onwards”). Each mailing was part of a collective work that, when later assembled at the Salón Independiente of the UNAM, revealed the silhouette of a woman holding a World Cup football while touching her breast.[1] This act of postal reappropriation questioned systems of propaganda, institutional control, and the symbolic use of nationalism, with an attitude that was at once ironic and deeply critical.
Felipe Ehrenberg: Upwards and Onwards is the first retrospective organized by Baró Galeria since the artist’s passing in 2017. Ehrenberg (Mexico City, 1943–2017) defined himself as a neologist rather than an artist, underscoring his will to invent words, meanings, and practices where none yet…
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Arriba y Adelante
Baró Mallorca•Sep 20, 2025 — Mar 13, 2026
Press Release
In 1970, from three post offices in London, Felipe Ehrenberg sent to Mexico 200 hand-painted postcards as small fragments of a visual and political puzzle. With this gesture rooted in mail art, Ehrenberg appropriated the political campaign slogan of Luis Echeverría, “Arriba y adelante” (“Upwards and Onwards”). Each mailing was part of a collective work that, when later assembled at the Salón Independiente of the UNAM, revealed the silhouette of a woman holding a World Cup football while touching her breast.[1] This act of postal reappropriation questioned systems of propaganda, institutional control, and the symbolic use of nationalism, with an attitude that was at once ironic and deeply critical.
Felipe Ehrenberg: Upwards and Onwards is the first retrospective organized by Baró Galeria since the artist’s passing in 2017. Ehrenberg (Mexico City, 1943–2017) defined himself as a neologist rather than an artist, underscoring his will to invent words, meanings, and practices where none yet…
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