Mexican artist Marek Wolfryd, based in Mexico City, examines how images become valuable as they move through systems of trade, reproduction, taste, and belief. His work draws on the readymade, appropriation art, Walter Benjamin, Byung-Chul Han’s shanzhai, transpacific exchange, Latin American material histories, and the everyday logic of consumer platforms. Moving between painting, sculpture, installation, performance, and site-specific intervention, he treats the copy as a productive form that makes labor, authorship, and economic power visible. His practice has become important for how it links art history to the infrastructures of contemporary life, from outsourced fabrication and e-commerce imagery to speculation, collecting, and rituals of value.
I wouldn't say they're completely inseparable, but there is a long history of culture being very well adapted to the economy, or the other way around. This becomes especially visible as the arts started to become increasingly autonomous from the mid-eighteenth century onward into the twentieth century, and finally into the contemporary age, where everything works around and through capitalism.
I started getting interested in this very early in my career, when I was still in school. The first piece I remember doing along these lines was an ephemeral, constructed intervention at the Museo Numismático Nacional in Mexico City (this institution used to be the old House of Coin of the Kingdom of New Spain and then of independent Mexico up until 1994). I was part of a group show called Valor Agregado, and for it I did a work called Primer Congreso Nacional de Arte Emergente. What I did was ask the museum, which is an institution dependent on the Casa de Moneda (House of Coin) and the SHCP (Ministry of Finance and Public Credit), to announce this fake congress through all of its official and institutional media. From there, I sent it out through the circles where emerging artists tend to circulate: collectives, off-sites, and schools in Mexico City.
I mounted it in a hall of the museum where the Spanish Empire would melt most of the silver they extracted from the Americas. There, among those old ovens, I set up a full conference hall, chairs, a stage, and a snack bar, but no speakers would come. I left the microphone lines open, and no one from the museum came in to give any specific explanation; they were instructed to act as if they didn't really know what was going on either. I was filming the whole thing from above, from a hidden room. And as I filmed, three people took the stage and started talking, and from there everyone rearranged the chairs into a circle and got into back-and-forth discussions about what emerging art was and how it could be linked to the idea of economy because of the context of the venue.
That was the first time I was particularly interested in this relationship, and in how it worked between spectators, commentators, and artists.
Marek Wolfryd, Primer Congreso Nacional de Arte Emergente (2016)
I think this has affected me in a few ways. The first is through experience. As I was studying in Mexico City, I started to realize that we were part of a peripheral practice. In the grand scheme of the contemporary art world at that time, by the end of the 2010s, Mexico was still not very well connected to global circulation, and we were definitely still not a destination for global tourism the way it has become in the last seven or eight years.
So, with the international art market and international exposure developing very slowly here, I became interested in that peripheral condition as something to work with. This is also when we founded Ladrón Galería, a project space I run with fellow artists, which played with exactly this idea of operating from a city in the Americas that sits outside the main circuits, and everything that comes with that context.
Later in my research, this connected to something else, which is that Mexico's history has moved in and out of being a center of great economic circulation and expansion through different trading routes, dating back to the sixteenth and seventeenth centuries. So the same place that felt peripheral on the contemporary art map had been, at other moments, a hub of global trade. That tension, being central or peripheral depending on which moment in history you're looking at, is something that, through my research and practice, has come together in different projects and series.
Salón abierto de pintura at Ladrón Galería
At the time, it didn't really mean much to me. I actually went down this path because I wanted to try something different in life. I was more interested in the underground rap scene and hip-hop culture in Mexico City, and I had some friends who were heavily involved. So, this was what made me go into production, with the mindset that I wanted to collaborate with the people I was engaging with at the time.
After going through music school, I realized it wasn't for me, that it was just a phase. And almost immediately, I went straight into art school, starting my application even before graduating from my first degree, which I never completed.
Still in art school, I read Postproduction by Nicolas Bourriaud, and it made me think a lot about how art can be worked through in the same way as samples in music and the editing of clips, just as Bourriaud puts it in the essay, working with images instead of sound. I think this was also a kind of eureka moment for my practice, where I understood a very specific way of working as an artist and, in a way, validated that past educational interest.
Authorship in my practice is something I defend, dilute, displace, or use strategically depending on the project.
In earlier projects, I tried to dilute it more directly, at the level of the credit line itself, listing collaborators in ways that complicated the idea of a single author signing the work. I was occupied almost exclusively with copies of copies of previous works at the time, so it made sense to push that question right into the credits. That was a more frontal way of pushing against the genius position. As I moved into what I feel are bootleg works, which wouldn't identify as 1:1 copies, these ideas shifted more into the research itself, into a more personal, ideological way of producing. Authorship became a matter of how the research, the references, and the layers of appropriation became part of how the work is read. At this point, it functions more like a frame, a way of holding the material together and offering it to the viewer.
Behind all of this is the idea of the genius as a Western construct, which is what I'm criticizing, a position that has been extremely glorified, ultimately relevant to acquiring cultural capital and wealth, accumulating all of these ideas into a position that functions as an asset in the context of the demands of the market. That lonely genius, the eighteenth-century author writing on their own, has always been contested by the human experience, which has always been collaborative. The further back we go, the more we can see authorship as a naturally existing creative construct, a common knowledge that jumps from one mind to the next.
Installation view of Una balada para dos espejos, Uniōn, Mexico City, September 17, 2021–October 22, 2021
I'm very interested in demystifying the idea that humanity has always worked by generating a singular concept or idea out of nowhere, which, connecting to the answer above, is linked to a very capitalistic understanding of culture and to a centralized, European, Western way of thinking.
I'm interested in how copies, replicas, images, and reproductions have always been part of human history, in how we relate to them as commons, and in how knowledge is constructed in societies. Information is built from different perspectives and different creators along a historical line in a social configuration, with ideas layering themselves over one another to create what we finally see or understand as a singular image or object, which will eventually meet with others like it to create a new one, and so on. We can understand these moments as the end of a funnel that continues, a brief instant of configuration.
Copies in art and culture, but also in other terms, give us exactly this perspective: a place where we can see how shared information is built and continues to construct our societies. You can, on the other hand, compare this to the growing trend of commercial licenses, idea accumulation, and gatekeeping, because licensing, copyrighting, and the strategy of accumulating information for a certain few, or making others pay for it, are linked almost exclusively to capitalism.
Reproductions and copies tend to escape these norms and power structures. That's why I'm interested in them: in researching them, exploring them, and, in many cases, producing them.
The list is long, and there are many, many examples. I think many artists work with this idea at certain points, and many people, just like me, go back and forth on it. Sherrie Levine, Richard Prince, Mike Bidlo, and Louise Lawler all come to mind from the appropriation moment, each one approaching the copy, the rephotograph, or the redisplay from a different angle.
But what I would say is the pinnacle of my own thinking, and my own understanding from the place I come from, is the work of Elaine Sturtevant. I really like Elaine because she never understood what she was doing as copying. She dignified it completely, because appropriation wasn't really a thing at the time. She was working in a very considered, very reclusive, very conservative way of thinking, and she started working with this idea from the school of thought of conceptual art.
So while other artists were working through conceptual art, exploring maybe mathematics, probability, or other specific strategies, she was going through the idea of replicating and putting that in perspective through memory, doing these copies of male artists at the time mostly, and looking at how repetition can work, but from a conceptual art perspective.
I generally address shanzhai culture through the cultural phenomenon Byung-Chul Han describes in his essay Shanzhai: Deconstruction in Chinese.
The concept allows me to mark a very specific moment within the dichotomy that exists between Western and Eastern motives and agencies in how they approach reproduction and copying, as opposed to the idea of invention and genius.
Basically, understanding how the narrative of originality was created in the Western world, versus how it works in other latitudes or regions, is specific to some of my work. It's something I've been very interested in pursuing.
A counterfeit, I believe, is the idea of deceiving, of trying to cheat by making something pass for another, typically with the intention of making an economic gain from it, like a fraud. That’s why I never use the word counterfeit, or falsification, to address my own work.
In shanzhai (again according to Han), the phenomenon can be traced back to the theological conception of culture in some Far Eastern societies, where nothing is understood through the idea of a finished object or an end. Examples are reincarnation in Buddhism or the Dao in Taoism. Things are always in continuous transformation, and images, knowledge, words, and ideas, as I said before, are used to bring new concepts, new ideas, new images back into reality. This is stated in opposition to the Judaeo-Christian idea of beginning and end, Genesis and Apocalypse being examples.
In this way, shanzhai is a continuous transformation of things, while a counterfeit is just the idea of deceit, of cheating.
Installation view of El águila y el dragón, General Expenses, Mexico City, October 1, 2022–December 1, 2022
The way I do research is very rhizomatic; one thing takes me to the next. As I researched the idea of originality opposing East and West, it necessarily led me to the economic and commercial relationships between the two. That took me to the most prosperous transpacific trade route in history, and one of the longest: the Manila Galleon route, which lasted approximately two hundred and fifty years, between the mid-sixteenth century and the early nineteenth.
Because I wanted to start talking about geopolitics and commercial relationships on a global scale, it was very hard to ignore this event as a historical framework. And then there's the cultural phenomenon that emerged from this first moment of globalization: the cultural and economic exchange between three different worlds, Asia, America, and Europe.
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This relationship became relevant to my work because of how that first moment of global trade affected so much of what we understand about identity in Mexican culture. To give one example, we're very proud of our food, and most of our traditional dishes can be traced, one way or another, to that specific moment in time. Similar cases can be made in language, tradition, architecture, design, etc.
I'm also interested in how the new commercial relations in the Pacific are developing. There's a broader decoupling of the Global South from the US happening, and as we enter this new era of trade wars and bilateral reordering in the Pacific Basin, Mexico again plays a key geographical role, which will probably once again have an impact on culture and society as we understand it.
Marek Wolfryd, En el lugar de los carrizos grandes (2024)
I was mainly thinking about the means and materials of production and how they affect a specific art or craft, and the responses they generate when value is measured across cultural history. My intention in this show was to put together two moments in which the creative experience was overwhelmed by propositions of worth tied to how a certain practice is made.
During the sixteenth and beginning of the seventeenth centuries, ceramic makers in colonial Mexico were widely excluded from the rest of the crafts (and the laws that protected them) and were mainly considered construction workers. The reason for this is that the majority of the practice's time was spent manufacturing mosaic tiles for the accelerated erection of palaces in the newly created viceroyalty, as opposed to their European counterparts, who mainly fabricated decorative or utilitarian artifacts. It was only toward the end of the seventeenth century that ceramists were given their own status as official crafters, via the ordenanzas de los oficios granted by the office of the viceroyalty.
I wanted to draw a parallel here to how, in the early-to-mid sixties, minimalist artists faced heavy backlash over their practice, to the point of being considered publicists or low-level designers by a handful of powerful art critics and theorists, who were extremely relevant at that moment and close to the school of thought of abstract expressionism, the Clement Greenberg circle in particular. That's what made me put the two together.
I believe the Talavera tiles I used sit in a particular gray zone regarding their status as craft. Still made with the ingredients required to get the Talavera Poblana denomination of origin, they are produced in a semi-industrial way, by the hundreds or thousands, via semiautomated cutting boards, screen-printing of engobe, and firing in industrial furnaces.
For me, this connects the work back to how minimalism wanted to break from the traditional elements of art-making and industrialize the practice in outside workshops, which is part of what created the backlash it suffered at the time. So by making minimalist forms out of semi-industrial Talavera, the piece lands on the same fault line both moments were judged on, where the mode of production is what decides whether something reads as art or as mere fabrication. The colonial ceramist, devalued for turning out tiles by the thousand, and the minimalist, dismissed for sending the work out to a fabricator, end up meeting in the same object.
Marek Wolfryd, Un teatro entre el observador y el objeto (después de Incomplete Open Cube No. 4/5, Sol LeWitt, 1974) (2011)
Abstraction, I would argue, can be traced back to the Middle Eastern world, to a faith expressed without figures, specifically in mosques. Whereas Catholic worship was almost intrinsically tied to figuration, devotion to Allah ran through abstraction in religious architecture, what we now call aniconism.
That tradition reached Spain through the Muslim conquest, carried in the ornaments of this kind of pottery, and when it traveled to Mexico, it still held those styles from the south of Spain.
This complicates the official story, in which abstraction is a modern European invention, traced to Kandinsky, or lately to Hilma af Klint. If art history is comfortable tracing the lineage of modern painting back through centuries of Christian religious imagery, why does the lineage of abstraction stop at the early 1900s instead of running back through Islamic aniconism, which made non-figuration a whole visual language centuries earlier?
Then, in the post-war context, the US took the abstraction project and championed it as its own, as the signature of US art, and that's what created the ground for minimalism to grow out of. So, the lineage runs much further back than any of these claims, and, as always, everything in human creative practice came from layers and layers of discussion, exchange, and mirroring.
It matters mainly because I want to deliver work of good archival quality. For me, the most important thing is the preservation of artworks over time.
Another important commitment for me as an artist is to the conceptual research in the practice. What matters to me is that quality stays tied to that research, rather than to the materiality of the works themselves.
Installation view of Occidenterie, General Expenses, Mexico City, February 3, 2025–March 22, 2025
Occidenterie is actually a concept proposed by the researcher Kristina Kleutghen that analyzes a very specific phenomenon in eighteenth-century China. More than treating Western art as exoticized material, it's an anthropological and historical concern with how Chinese artisans reinterpreted Western culture for their own market, a phenomenon that was very popular then and, in a way, still is now, and that laid one of the many bases for what we now understand as the manufacturing of Western objects in China.
But the idea of local consumption, which is what occidenterie puts on the table, has been widely disregarded as a subject of research. That's mostly what I'm trying to do in this exhibition and installation piece: to understand how knowledge has traveled both ways. Not only from the Western Hemisphere to Asia and back, or only from Asia to the West, but in a cyclical way. I think it's more a construction of an aesthetic identity than an exoticization.
This museographical part of the exhibition is a preoccupation with how images generate power.
I was interested in how, in the geopolitical shifts we're living through now between East and West, both sides treat their national landscapes as both power and identity. These places get endlessly photographed, put on stamps and currency and in tourism campaigns, and circulated as proof of what a country is. The landscape becomes soft power, an image that projects natural authority and legitimacy, which is what I'm working with through the photographs.
It also worked as a backdrop in a literal sense. I overlaid the two national parks, one from the US and one from China, playing with opacity so they bled into each other in an abstract combination of the two, then printed it on vinyl and ran it floor to ceiling across the gallery walls as one huge image. The gallery had two big windows onto a street in Manhattan, and the show ran through the holiday season, so the space worked like a storefront window, with the landscape turned into a kind of gift wrap, the soft-power image of nature flattened into a decorative surface at the moment of peak consumption.
Installation view of The Great Logic of Contents that Bind the World into Existence or “Season’s Greetings!”, Swivel Gallery, New York, December 14, 2024–January 16, 2025
Since the invention of tourism as we know it - an idea strictly linked to consumption, to consuming another culture from a very capitalistic, pragmatic point of view - the whole language and infrastructure built around it shape much of what we believe or understand as cultural value.
It generates a vicious cycle, where governments and countries use that value to create more revenue, and as these identities turn into brands and the brands into commodities, the cultural identity of a place becomes merchandise. It's basically the commodification of culture through tourism.
The national image gets refined and packaged for circulation: the landscape, the dish, the monument, the dance, all treated as recognizable signs that can be exchanged, exported, photographed, and resold. And the value attached to them ends up being shaped largely by the systems of branding and tourism that put them into circulation, rather than by the communities that produced them in the first place.
Marek Wolfryd, Content Creation in the Age of Globalized Reproduction (Basel Version) (German) (2026)
Benjamin's essay is still one of the most seminal texts in our art history teaching. Many of us went through it in school because it proposes something that has been in conversation in art ever since the modern period: Benjamin's idea of aura, of the specific, singular, original object. Of course, this comes very much from a Western art-based perspective.
What I try to state in these pieces is that art has become even more image-based and commercialized than it was in 1935, when the essay was written. There's more discussion about what aura means than there was even ten years ago, especially with how we consume images through social media, which makes consumption and disposal almost instant. Fifteen years ago you'd have to find something in a book and read about it, or go through a website and sit with it. Now you scroll past it on a content platform and dispose of it in a second, which I think updates Benjamin's argument.
The most relevant point for me now is AI, and its capacity to generate images that resemble or pass as art. Some people wouldn't call them art, but many do, and that pushes the discussion into the present.
That's why I started this series of installations: to put it back into public circulation. They're made to be viral, placed where they'll be seen by many people and shared through social media, which is part of the circle of the work, how it feeds back into itself.
Installation view of Sentimientos Económicos, Galería Tiro al Blanco, Guadalajara, January 30, 2026–May 20, 2026
Mainly, I was experimenting with marketing, working through it like a publicist. I wanted to try contrasting works of art in a commercial setting against the world's ugliest color, to see whether it would draw the public in or make them walk away.
I was interested in this idea of objectivity through color, since whether you find a color beautiful is itself completely subjective. The "ugliest color" comes from a few surveys by marketing companies trying to pin down what that would even be. For me, it was also a joke, about how we lean on these, in my opinion, slightly questionable studies as if they represented reality.
That said, plenty of people came through the show wearing that exact color, telling me they loved that tone of brown, which kind of defeated the purpose. But it was a humorous way to stage the kinds of conversations that happen in advertising and marketing.
Marek Wolfryd, Pronóstico: piedra, papel o monedas (2023)
Marek Wolfryd, Seis gigantes caídos y un impostor (2024)
Marek Wolfryd, Notes on National Anthropology (2024)
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*, [Uniōn](\institutions\9c5c86e6-6645-4a27-cfda-08ded3e5a66a), Mexico City, September 17, 2021–October 22, 2021](https://storageuntitleddb.blob.core.windows.net/udb-exhibition/156d642f-62e2-4949-9f30-a5fba7811a161200.jpg)
*, [General Expenses](\institutions\c0cb2399-8bb6-43bd-2573-08dd7436301a), Mexico City, October 1, 2022–December 1, 2022](https://storageuntitleddb.blob.core.windows.net/udb-exhibition/7aeb3299-b23b-43a5-b106-f0c175ed53191200.jpg)
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*, [General Expenses](\institutions\c0cb2399-8bb6-43bd-2573-08dd7436301a), Mexico City, February 3, 2025–March 22, 2025](https://storageuntitleddb.blob.core.windows.net/udb-exhibition/c5bd2b2c-1b08-4ee3-90e6-d0ceab53d7431200.jpg)
*, [Swivel Gallery](\institutions\269d10aa-d09c-4c96-a559-08dd56884ac1), New York, December 14, 2024–January 16, 2025](https://storageuntitleddb.blob.core.windows.net/udb-exhibition/8fb7a91f-cb2a-45d5-b9eb-34a7faae16151200.jpg)
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*, [Galería Tiro al Blanco](\institutions\3b42d968-a68b-4d07-cfdb-08ded3e5a66a), Guadalajara, January 30, 2026–May 20, 2026](https://storageuntitleddb.blob.core.windows.net/udb-exhibition/514132be-9e34-46f5-acd4-777329a56a741200.jpg)
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