YOLO (YOU ONLY LIVE ONCE)
Plague Office•Apr 26, 2025 — May 25, 2025
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Press Release
Sasha Kuprianov’s solo exhibit.
The title of Sasha’s exhibition YOLO (You Only Live Once) is a reference to the cultural phenomenon that was born in the beginning of the 2010s and became the motto of the century. Self-expression, living “here and now,” and a demonstration of your individuality—these are the predominant ideas of this time. On the other side of these ideas lie over-consumption, risk, and over-saturation. YOLO is a strategy of being seen, where freedom is associated with attention and actions—public demonstration. The phrase “YOLO” became popular with Drake’s track “The Motto.” In the song, Drake sings: “You only live once, that’s the motto…YOLO.” This verse became an ironic and simultaneously serious explanation of choice, in which outer appearances become a way to exist in a world that is driven by algorithms and attention.
Sasha Kuprianov explores this phenomenon of self-representation in the field of the public eye, where visual codes of pretense become a way to…
Exhibition Space
YOLO (YOU ONLY LIVE ONCE)
Plague Office•Apr 26, 2025 — May 25, 2025
Press Release
Sasha Kuprianov’s solo exhibit.
The title of Sasha’s exhibition YOLO (You Only Live Once) is a reference to the cultural phenomenon that was born in the beginning of the 2010s and became the motto of the century. Self-expression, living “here and now,” and a demonstration of your individuality—these are the predominant ideas of this time. On the other side of these ideas lie over-consumption, risk, and over-saturation. YOLO is a strategy of being seen, where freedom is associated with attention and actions—public demonstration. The phrase “YOLO” became popular with Drake’s track “The Motto.” In the song, Drake sings: “You only live once, that’s the motto…YOLO.” This verse became an ironic and simultaneously serious explanation of choice, in which outer appearances become a way to exist in a world that is driven by algorithms and attention.
Sasha Kuprianov explores this phenomenon of self-representation in the field of the public eye, where visual codes of pretense become a way to…
Exhibition Space
Artist
More Exhibitions at Plague Office
Similar Exhibitions
Guestbook
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