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Hans Goodrich
**Mark Verabioff
WARM LEATHERETTE **
May 21 - May 31, 2025
Hans Goodrich is pleased to present WARM LEATHERETTE, a solo exhibition by Los Angeles-based visual cultural
insurgent Mark Verabioff, opening this Thursday, May 21.
Working across language, installation, and exhibition design, Verabioff treats the gallery not as a neutral container, but as a
pressure system—an arena where text becomes image, display becomes behavioral control, and participatory spectacle itself is placed under siege.
For WARM LEATHERETTE, Verabioff intervenes directly onto the gallery’s storefront windows, carpet bombing them with vinyl image/ text decals in a sustained and confrontational criminal gay gesture. These works operate as linguistic disruptions—simultaneously seductive and hostile—targeting what Verabioff has coined as “the new bore”: a pandemic of digital pestilence infecting culture’s immune system. As passersby encounter the installation, their gaze is not passive but processed, folded…
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Press Release
Hans Goodrich
**Mark Verabioff
WARM LEATHERETTE **
May 21 - May 31, 2025
Hans Goodrich is pleased to present WARM LEATHERETTE, a solo exhibition by Los Angeles-based visual cultural
insurgent Mark Verabioff, opening this Thursday, May 21.
Working across language, installation, and exhibition design, Verabioff treats the gallery not as a neutral container, but as a
pressure system—an arena where text becomes image, display becomes behavioral control, and participatory spectacle itself is placed under siege.
For WARM LEATHERETTE, Verabioff intervenes directly onto the gallery’s storefront windows, carpet bombing them with vinyl image/ text decals in a sustained and confrontational criminal gay gesture. These works operate as linguistic disruptions—simultaneously seductive and hostile—targeting what Verabioff has coined as “the new bore”: a pandemic of digital pestilence infecting culture’s immune system. As passersby encounter the installation, their gaze is not passive but processed, folded…
Exhibition Space
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More Exhibitions at Hans Goodrich
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