Pip Greenaway | Too Much to Swallow
Galerie Ron Mandos•Jun 06, 2026 — Jul 12, 2026
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Press Release
Pip Greenaway’s graduation project Too Much to Swallow is an immersive architectural installation built around a three-channel video work. Reconstructing the atmosphere of a retail interior, the installation brings together filmed shop windows from London, Paris, Berlin, The Hague, and Amsterdam. These seductive storefronts become symbols of desire and consumption within contemporary urban life.
Threaded throughout the installation is a recurring figure, played by the artist herself, who compulsively chews gum until she gradually transforms into the product she consumes. Greenaway uses chewing gum as a metaphor for overconsumption: something intensely desirable at first, quickly losing its appeal, yet difficult to discard.
Sound plays a central role in the installation. Greenaway created an ASMR-inspired soundscape that shifts between attraction and discomfort, heightening the physical experience of the space. This sensory overload mirrors the tension within the work itself: seductive,…
Exhibition Space
Pip Greenaway | Too Much to Swallow
Galerie Ron Mandos•Jun 06, 2026 — Jul 12, 2026
Press Release
Pip Greenaway’s graduation project Too Much to Swallow is an immersive architectural installation built around a three-channel video work. Reconstructing the atmosphere of a retail interior, the installation brings together filmed shop windows from London, Paris, Berlin, The Hague, and Amsterdam. These seductive storefronts become symbols of desire and consumption within contemporary urban life.
Threaded throughout the installation is a recurring figure, played by the artist herself, who compulsively chews gum until she gradually transforms into the product she consumes. Greenaway uses chewing gum as a metaphor for overconsumption: something intensely desirable at first, quickly losing its appeal, yet difficult to discard.
Sound plays a central role in the installation. Greenaway created an ASMR-inspired soundscape that shifts between attraction and discomfort, heightening the physical experience of the space. This sensory overload mirrors the tension within the work itself: seductive,…
Exhibition Space
Artist
More Exhibitions at Galerie Ron Mandos
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