Guestbook
Press Release
Luise Marchand
Prospects of Winning
“No pain, no gain!” “Use it or lose it!” “Industry pays, idleness decays!” “From rags to riches!”—still today, such sayings remain deeply anchored in societies shaped by capitalism. They idealize a commitment to being actively involved, encourage people to work with motivation toward a better future, and culminate in the promise of Labor omnia vincit (Work conquers all). In our present day, which is characterized by maximal flexibility and shaped by multiple crises, the concepts of work-life balance and work-life blending are also vying for supremacy as an ideal way of life, while the optimization of bodies is invariably turning a new leaf.¹ The ways in which humans and nature are compelled to adjust in order to meet the ends of capitalist value creation are explored by Luise Marchand in her artistic work. By examining the economies of desire, she avails herself of the aesthetics and the visual vocabulary of the advertising industry, with the aim of…
Exhibition Space
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Press Release
Luise Marchand
Prospects of Winning
“No pain, no gain!” “Use it or lose it!” “Industry pays, idleness decays!” “From rags to riches!”—still today, such sayings remain deeply anchored in societies shaped by capitalism. They idealize a commitment to being actively involved, encourage people to work with motivation toward a better future, and culminate in the promise of Labor omnia vincit (Work conquers all). In our present day, which is characterized by maximal flexibility and shaped by multiple crises, the concepts of work-life balance and work-life blending are also vying for supremacy as an ideal way of life, while the optimization of bodies is invariably turning a new leaf.¹ The ways in which humans and nature are compelled to adjust in order to meet the ends of capitalist value creation are explored by Luise Marchand in her artistic work. By examining the economies of desire, she avails herself of the aesthetics and the visual vocabulary of the advertising industry, with the aim of…
Exhibition Space
Guestbook
Metadata
Claims
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